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This class begins with basic business information about establishing your practice. Next, we cover ways to promote yourself. As a part of “Marketing for the New Millennium”, we explore ideas about success, work, security, selling, public speaking, money and how these topics impact your future practice. You also have the opportunity to consider what setting and focus for your massage practice fits best for you.
As a Massage Therapist, you may be asked to give presentations and massage demonstrations to various groups in the public. You may consider this a valuable marketing tool to introduce yourself to potential new clients. This class helps to prepare you for these opportunities. It is especially helpful for those who are willing to be more visible to the public and represent the profession with style and excellence. Information is also included about Massage Therapy Professional Association membership, continuing education and other opportunities to get involved.
Business related topics include specific details that anyone who is going into business would need to know and also those specific to the massage profession. For example:
Professionalism
Building Your Business
Marketing for the New Millennium
Minimizing Your Test Anxiety
Documentation for Health Care Professionals
Ethics (6 hours)
Legal and Licensing Issues and Procedures
First Aid and CPR – American Red Cross Certification
These are not only good things to know as a member of the community, but are also required to obtain your Iowa Massage Therapy License. These topics could also potentially be questions on the exam for your license as well. Knowing this, we have included these classes as a part of the Massage Therapy Program. This is an example of us keeping in mind all those things you need to prepare you for the future business success.
Next page: Job Opportunities
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